Psychology · Level 4 · 184 words
The Cheapest Repair
Original passage © Studio AM, written for Fluency.
Cognitive dissonance is the discomfort a person feels when their actions and their beliefs point in different directions. The mind treats this mismatch as a problem to be solved, and it usually solves it in the cheapest available way. Changing a belief costs almost nothing. Undoing an action, which has already happened, costs everything.
A well-known experiment shows the pattern. Volunteers spend an hour on a dull task, then are paid to tell the next participant that the task was enjoyable. Those paid a large sum later rate the task as boring, exactly as it was. Those paid a trivial sum rate it as more enjoyable. The large payment supplies a reason for the lie, so no discomfort arises. The small payment supplies none, and the only remaining way to explain your own words is to decide that you half meant them.
The uncomfortable implication is that beliefs often follow behavior rather than lead it. We assume that we act because of what we think. Much of the time, we think what we must in order to live with what we have already done.
Source: Written for Fluency. Original passage © Studio AM, written for Fluency.