Grammar Rules · Its vs. it's
Its vs. it's.
"It's" with the apostrophe always means "it is" or "it has". "Its" without the apostrophe shows possession, like "his" or "her": "the app lost its data". Quick test: if you can replace the word with "it is", write "it's".
Wrong → right
| Common mistake | Corrected |
|---|---|
| The company changed it's logo last year. | The company changed its logo last year. |
| Its too late to cancel the order. | It's too late to cancel the order. |
| The phone died because it's battery was old. | The phone died because its battery was old. |
| I think its going to be a long day. | I think it's going to be a long day. |
| Every project has it's own budget. | Every project has its own budget. |
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