We started as Team AM. As of this week we are Studio AM, with a new home at studioam.art. Same two people, same work. Here is why we changed it, and what it means.
Why “studio”
“Team” is generic; every company has teams. It said nothing about what we make or how. A studio is a place where things get made: paintings, designs, small well-built apps. That is what this is. April paints, illustrates, and designs; Hyun builds with AI. We ship finished work under one name. “Studio” names that. “Team” never did.
It also fits where we are going. A studio publishes a body of work (a portfolio of apps, and April’s art and creative products) rather than a single product or a service. The name had to hold all of it.
What moves
The brand and the home. teamam.org becomes studioam.art. A new mark, same idea: the AM monogram (two letters in one stroke, two people, one studio), signed with a vermilion diamond as the full stop. A period means it ships finished.
What does not
The apps. Every app we have published stays exactly where it is: same App Store listings, same updates, same quality bar. If you use one of our apps, nothing changes for you. The migration is behind the scenes: where the code lives, what the website says, which name is on the door.
Doing it in public
We moved a 17-app portfolio, the website, the data, and our tooling from one identity to another, and let AI do as much of the mechanical work as possible while we owned the judgment. That is the same bet we keep making: AI does the production, humans own the taste and the calls. The rename was a good stress test of it, and it caught a few things we had half-forgotten about our own portfolio along the way.
So: Studio AM. Two people, one studio in San Francisco, making apps and art, and signing the work when it is done.